The shares of financial adviser St James ‘s Place sold off by -13.39% yesterday. The reason the emergence in the US of a new platform that will allow financial advisors to create bespoke tax efficient planning for their clients.

In other words Ai is helping to automate and speed up, and personalize the advisors job, and that wasn’t seen a good news for STJ. Whose business model is predicated on its advisory sales force and higher charges ( by industry standards).

The move opens up the debate about the role of AI across finance .

My view is that there is still an opportunity for financial platforms of all kinds to embrace AI and to create tools with it, that enhance customer experience, and create internal efficiencies for businesses.

However, the window will be brief and it seems likely to me that you won’t get a second chance if you bungle it, because the technology and the competition wont allow it.